There are more than two billion websites in existence at present, with numbers ever-increasing. At the low end, the vast majority of websites are inactive, receiving little traffic, but at the top end, a handful of websites receive the lion’s share of all internet traffic.
Source: Visual Capitalist
Which Websites Get the Most Traffic?
Google tops the list of most visited websites in the world, with over 3.5 billion searches per day, having cemented its position as the go-to source for information. Google also owns YouTube, the second-most popular website in the world. Together, Google and YouTube have more traffic than the next 48 websites combined.
Other websites in the top 50 include Facebook, Instagram, Twitter, and TikTok. In particular, TikTok has seen a surge in popularity in recent years and is now one of the most popular social media platforms in the world, but has incurred fears that its vast data capture by a Chinese firm may compromise privacy.
The US takes 30 of the 50 top spots, reflecting its tech dominance. Of these 30 websites, half are operated by Big Tech companies such as Microsoft, Amazon, Alphabet, Meta, and Netflix. Russia (5), China (4), Japan (3), and South Korea (2) round out the top five countries. Unfortunately, Australia has yet to break into this exclusive club.
Most websites carry news (11), social media (10), search (5), and “adult” (5) content. YouTube has one of the highest duration-per-visit times at 20 minutes. Zoom’s traffic numbers rocketed in 2021 during the work-from-home trend, but have now fallen back. It will be interesting to watch ChatGPT over the next few years and see if it can break into the Top 50.
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